a dining room filled with furniture and vase of flowers on a table

Hotel du Pont unveils fresh ‘History Unscripted’ branding

Pam George Business, Headlines

The dining room of Le Cavalier at the Hotel Du Pont. Photo by Jason Varney.     When the Hotel du Pont opened on Jan. 15, 1913, a brand was something ranchers put on their cattle. But in today’s marketing parlance, a brand encompasses a logo, ad campaign, slogan and values. Together, these components evoke the “gut reaction” that customers feel …