Ric Flair in his WWE days now hopes to become Delaware Champ in selling cannabis products
Customers at Columbia Care’s three medical dispensaries in Wilmington, Rehoboth Beach, and Smyrna have only one thing to say about today’s news:
Woooo!
The Cannabist Company, owners of 71 dispensaries and 20 cultivation and manufacturing facilities, has picked Delaware to launch its partnership with Ric Flair Drip. The signature cannabis brand, co-founded by the iconic wrestling World Champion Ric Flair, is part of Carma HoldCo Inc., a leading global house of brands.
The Cannabist Company said it will debut the product in more markets in 2025.
We’re going to resist the “styling and profiling and Nature Boy references, but the Delaware debut of the Ric Flair Drip collection features all-in-one 1-gram vapes and vape cartridges in four curated flavors, including Love Afflair, Mango Mania, Strawberry Strut, and Relaxed AG – which is available exclusively as a cart.
“It’s an amazing and fun opportunity to work with legends like Ric, and we’re stoked to kick off this partnership in Delaware just ahead of the market’s launch of adult-use sales later next year. Ric is such a dynamic personality, and his brand is already generating a lot of buzz around the industry,” said Jesse Channon, president of The Cannabist Company. “The continued evolution of our brand partnership model is not only helping to bring new and unique offerings to the market, it also contributes to the expanded production capacity at our top-tier facilities.”
“Let me tell you something: Bringing the Ric Flair Drip experience to Delaware is huge, baby!” Ric Flair reportedly said, but we don’t know for sure since he confined his remarks to the press release. “The Nature Boy is rolling into new markets, styling and profiling across the country. Ric Flair Drip is all about quality, individuality, and being the real deal—just like yours truly! I’m fired up to bring it to Delaware’s cannabis scene and team up with Cannabist to keep this ride going strong.
Peter Osborne has more than 15 years of experience as an award-winning business reporter and editor, leading two papers (the Delaware Business Times and Dallas Business Journal) to recognition as the nation’s most improved business publications. Osborne also helped launch The News Journal’s now-defunct Business Monday section and worked in communications and business development for MBNA America and Bank of America.
