Newark is second on a new list of America’s towns with the most interest in used clothing.
And Wilmington is seventh.
The list used Google Keyword Planner to see where people were searching the most to buy vintage attire on social e-commerce websites, such as eBay and sites specializing in secondhand fashion.
The announcement’s title referred to the best places to “launch a preloved clothing kingdom” or for entrepreneurs focused on preowned clothes.
The list was led by Morgantown, West Virginia, and nine of the top 10 were in the Northeast or the mid-Atlantic. The outlier: Salt Lake City, at No. 5.
The rest: Burlington, Vermont, at No. 3; Portland, Maine, at No. 4; South Burlington, Vermont, at No. 6; Charleston, West Virginia, at No. 8; Bangor, Maine, at No. 9; and Gaithersburg, Maryland, at No. 10.
Residents of Morgantown averaged 1,323.9 searches a month per 100,000 residents – 245% over the average search rate for the top 200 cities studied. That average was 383.2.
The search volume was 1,305.3 in Newark and 721.9 in Wilmington.
Three of the top 10 are college towns, with land grant universities: the University of Delaware in Newark, West Virginia University in Morgantown and the University of Vermont in Burlington.
The first three hits in a Google search of “used clothing Newark de” were Plato’s Closet (a franchise retail store), Phoenix Used Clothing (which focuses on the “reuse and recycling of textiles”) and Goodwill.
The first three hits in a Google search of “used clothing Wilmington de” were Urban Vintage, the Salvation Army Thrift Store and the Thrift Shop at Tower Hill, all in Wilmington.
For the national list, thousands of search terms were analyzed for Income Nerd, including “Etsy clothing,” “used clothing Vinted” and “Poshmark shirt.”
The number crunching included America’s 150 largest cities and the three largest in each state.
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