Mitch’s Mo’ Better Chicken: Frying is in this family’s DNA

Betsy PriceBusiness, Food & Dining, Headlines

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Wilmington Brew Works customers are big fans of Mitch’s Mo’ Better Chicken, a WBW owner says

 

Jonathan Mitchell knows a thing or two about fried chicken.

In 1984, Mitchellā€™s grandfather, Lucien Dillingham, opened a Chicken George franchise at 30th and Market streets in Wilmington. When the franchisor went bankrupt, the business closed.

Dillingham, however, did not give up. In 1990, he opened Moā€™ Better Chicken in Atlanta, which became so popular that he landed a concessions contract with the Georgia Dome.

He is now the CEO of MBC Concessions, which has multiple concepts, except for chicken.

But Mitchell, who was in awe of his grandfatherā€™s success as a child, has picked up the fryer. The Wilmington native now ownsĀ Mitchā€™s Moā€™ Better Chicken.

The St. Markā€™s High School graduate attended Cheyney University, where he studied sports management and played football. As a Cheyney alum, he signed up to be a food vendor at school events.

Inspired by family friend Rick Betz, the founder of Fat Rickā€™s Barb-B-Que, Mitchell also sold chicken at festivals and events, such as the Clifford Brown Jazz Festival in Wilmington.

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During the pandemic, he set up a stand on the Wilmington Brew Works property.

ā€œOh man, Moā€™ Better Chicken is delicious,ā€ said Craig Wensell, a brewery owner. ā€œThey have some of the juiciest, tastiest, best-seasoned chicken that I have had outside the Southern states. They are very popular with our patrons.ā€

The product sold so well that Mitchell hopes to hit the road with a 29-foot concession trailer in June.

Mitchellā€™s secret sauce is actually a dry spice rub.

ā€œItā€™s a really good formula,ā€ maintained Mitchell, who calls the preparation ā€œSouthern fried chicken.ā€ ā€œItā€™s just as simple as marinating chicken and frying it. But you have to have an expertise at frying foods.ā€

 

Fried is the operative word for the businessā€™s offerings. Mitchell sells fried shrimp and catfish nuggets, fried lobster tails, seasoned French fries ā€” even fried corn on the cob. (Needless to say, the trailer has air conditioning.)

Mitchā€™s Moā€™ Better Chicken is a side job for Mitchell, who works full time at Olney Charter High School in Philadelphia.

ā€œMy passion is working with teens,ā€ he said.

He also has a passion for chicken, and so does his father, John Mitchell, a partner. The men hope to open a bricks-and-mortar business with a drive-through.

In the future, you might spot Moā€™ Better Chicken locations throughout the tristate area.

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