supply chain

Delaware supply chain company to expand at Newark home

Betsy PriceBusiness, Headlines

supply chain

From left, Erica Crell and Noah Olson of the Delaware Prosperity Partnership, Alex Qiang and Charles Zhang of EtailFlow, and Kurt Foreman of Prosperity Partnership.

A Newark supply chain management company will use a state grant of $155,970 to build a warehouse and fulfillment center next the headquarters of the company that spun it off.

EtailFlow LLC, a supply chain management company designed to efficiently distribute electronic goods, grew out of Delaware-based ecommerce leader PCOnline earlier this year.

Its new facility will be next to the parent company in Prides Crossing off Route 4.

“At EtailFlow, our core mission is to redefine the supply chain industry while leaving a meaningful impact on our community,” said Charles Zhang, chief executive officer. “We are dedicated to generating more employment prospects for our local community, ultimately infusing vitality in the Delaware economy.”

The EtailFlow facility will feature a fulfillment center; a fully customized system, including a smart warehouse; fulfillment of seller-fulfilled prime orders; fulfilled by Amazon preparation services; direct business-to-consumer orders; purchasing agent services; and return processing services.

PCOnline leadership actively searched Delaware and regional sites before deciding to buy space adjacent to its 80-employee headquarters.

With additional business and projected year-over-year revenue increases of 20%, EtailFlow plans to add at least 45 jobs to its current Delaware staff of two during the next three years.

The positions will include warehouse staff, technicians, workshop operators and logistic specialists.

Supply chain genesis

PCOnline was founded in a home garage in Newark by two University of Delaware graduate students in 2015 as an ecommerce business to resell computers on Amazon.

Since then, the company has become the top Amazon reseller in the PC category and expanded onto the Walmart Marketplace and Newegg Marketplace platforms while developing relationships with most major computer manufacturers.

PCOnline revenue grew nearly 300% from 2020 to 2022, and the company received a 2022 Blue Hen 17&43 Award as the fastest-growing company led by UD alumni. It was ranked No. 3 on the 2022 Philadelphia100 Forum 100 Fastest Growing Companies list.

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As part of that growth, the company expanded from its focus on ecommerce to providing supply chain services. In 2023, those services – distribution, logistics and warehousing – were spun off from PCOnline and became EtailFlow.

“EtailFlow LLC’s expansion in Delaware is a testament to PCOnline’s commitment to growth and innovation,” said New Castle County Executive Matt Meyer. “As they set their sights on new horizons, they exemplify the spirit of entrepreneurship and the opportunities that are here in the First State.”

The Delaware Prosperity Partnership supported EtailFlow’s request to the Council on Development Finance for the Jobs Performance Grant up to $155,970 from the Delaware Strategic Fund.

Distribution of these grants is dependent upon the company meeting certain commitments.



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