Kenny Family Stores are giving entrepreneurs a chance to get their products on the shelves of the six ShopRites in Delaware.
“Do you sell a great food product?,” Aisle Trials asks. “Want to see it sold in the supermarket?
A judging panel led by Kenny Family Stores President & CEO Chris L. Kenny will select three finalists to present their products at a virtual pitch session. Each finalist and the fan-voted top choice contestant will receive a mentorship session.
The winning finalist will receive the opportunity to have their brand sold in Kenny Family Stores of Delaware. “Nearly 25% of Delawareans shop at our stores weekly,” he said in a statement.
Aisle Trials is inspired by “Shark Tank” and runs through Oct. 26. Through December, Kenny will promote it on his social media channels, providing a peek into the the buying process as well as entrepreneurial expertise and mentorship.
“Aisle Trials is Kenny Family Stores’ way of supporting local businesses, the main drivers of our community and economy here in Delaware,” he said.
“We have a track record of supporting local food businesses through our Local Food Partnership program and we have extended the philosophy behind that successful program to Aisle Trials, at a time when businesses in Delaware need support the most.”
The first video boosts WellSpices, which are organic spices in single-serve packets from Gail Ball and her family.